Today, it’s safe to say that no marketing strategy is complete without a plan to reach out to customers in the digital world. Most people have a smartphone or internet access at their home and workplace, and they’re using the internet to interact with businesses in a way that’s different than it was just a few years ago.
To be honest, most small and medium sized businesses already understand the value of digital marketing. The problem is that while 85% of businesses that advertise on the internet think they’re providing a positive customer experience, only 47% of users agree with them.
This is a huge gap between perception and reality, and it’s our job at A2 Services to make sure your business doesn’t fall between the cracks by building a winning digital marketing strategy that brings awareness to your business while providing the type of high quality value that turns visitors into customers.
We accomplish this by working one on one with you to implement key digital marketing strategies that grow your business and produce an impressive ROI.
Regardless of their size, every business can benefit from Google AdWords. When it comes to optimizing internet marketing for high performance and building a steady stream of traffic to a website, Google AdWords wins top spot.
Many small businesses initially shy away from AdWords because it’s a PPC (pay per click) strategy. This means that there’s a cost involved, which can be intimidating for businesses working with smaller or limited advertising budgets.
But, what if there were a way for your business to leverage all the potential of an AdWords campaign without the fear of losing the bank on an ineffective strategy? This is where we come in.
As your digital marketing agency, it’s our job to make sure the benefits and return to you far outweigh the cost. We do this by tapping into our expertise and knowledge of Google Adwords to help you set a realistic budget, research the best keyword for attracting high quality leads to your site, provide insight for landing pages that do the work of conversion for you and track results to make sure you’re getting the maximum ROI.
Social Media Marketing
Let’s talk about social media. In our industry, helping businesses build a presence on social media networks is one of the most exciting things that we do. There’s incredible potential for broadening your reach and building brand awareness on social media, but only if you’re approaching it with a targeted strategy.
At A2 Services, we know that social media marketing isn’t just about showing your face – or brand logo – on social networks. Instead, it’s about really being present. We help businesses build their presence by implementing a content strategy, leveraging analytics to help them connect with their most valuable audience and build relationships through social interaction. With 71% of customers saying that a positive experience with a brand on social media makes them more likely to recommend them, we place high value on helping you build an exceptional reputation through social media outreach.
Plus, we know the different social media networks and how to build brand awareness on them. We use research and insights to develop a strategy that includes the platforms where your target audience can be found.
Organic Search Engine Optimization
Organic search engine optimization, or SEO, is essential for building visibility for small and medium sized businesses. The fact is that smaller and local businesses need a boost to get noticed by the customers that didn’t even know they were looking for you.
We take a very detailed approach to SEO that starts with diving in to analyze and build the elements that matter to search engines. From content and keywords to UX and mobile optimization, we pay attention to every detail to earn your website a priority ranking on Google and other search engines.
Local Search Engine Optimization
The internet is expansive, and there’s potential to connect with a limitless amount of people. We know that there are digital marketing agencies out there that make this their goal. But, we’re going to be honest and tell you that we don’t share the same philosophy.
We’re interested in connecting your businesses with the audience with the most potential to turn into real customers that you can build long lasting relationships with. These people usually aren’t the ones found in the expanse of the digital world, but instead they’re in your own backyard.
Local search engine optimization is a key component of what we do to grow businesses with digital marketing. We optimize local growth strategies that include voice search, mobile responsiveness, local keyword research, building a presence in online directories, reputation management, local structured data markup and more.
We use everything in our toolkit to generate local traffic not only to your website, but to your front door.
Reviews and Reputation Management
When you’re building a growing business, your reputation matters – a lot. Consumers simply have too many choices to take a chance on investing their time and money in a business that can’t show a proven track record of happy, satisfied customers.
Not sure if reviews and your online reputation really matter? How about the fact that 90% of customers read online reviews before visiting a business, and 84% of people trust the reviews that they read as much as they do a personal recommendation from a friend?
The problem is that reviews don’t just magically appear – you have to work for them. It’s your job to make sure you’re providing the products and services worthy of praise and 5-star love, but it’s our job to make sure your reviews are getting noticed.
We implement strategies for building your presence on top review platforms, such as Google, Yelp and social media and we provide the foundation and encouragement for your customers to share their positive experiences with the rest of the world.
An Internet Marketing Agency with a Comprehensive Approach
There’s no such thing as a one size fits all approach to digital marketing. We value the uniqueness of your business and use multiple complementary strategies for marketing your business in the digital world. Our professional digital marketing skills build your brand, get you noticed and help you build the type of customer relationships that provide sustainable growth for your business. So, what are you waiting for? Contact A2 Services today and let’s start talking about the future.